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Sustainable Internet marketing technical framework – concept
Rimbach F
Proceedings of the Third Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2007), Plymouth, UK, ISBN: 978-1-8410-2173-7, pp159-168, 2007
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Opportunity and threat of the Internet is the new level of market transparency for products and services. Within such an environment a comprehensive strategic concept has to be established to identify market developments and to flexibly adjust to them. This concept has to be supported by systems which are aligned to the Internet marketing strategy and intelligent enough to automatically implement optimizing activities. On the basis of the current Internet marketing environment the Sustainable Internet Marketing Technical Framework describes nine elements to be prepared for future challenges. The consolidated functionalities of the elements of the SIMTF enable sustainable Internet marketing. The nine elements are specified within a first level of maturity to establish a stable basis of the upcoming development. The target group of this paper is experienced Internet marketers and professional Internet Web site developers.

Rimbach F