Centre for Security, Communications and Network Research

'CSCAN Network' Research Student Profile

Name: Mrs Hanna Shauchenka Position: CSCAN Network Research Student Research title: Marketing of virtual Universities (Atlantis University) – Application of Quantitative Analysis Description: The given work assumes creation of new approaches and instruments (algorithms), allowing to make work of marketing department more effectively and handy. Efforts will be focused on a detailed development of parameter structure describing the educational services. Furthermore, significant focus will be given to how to adapt the methods of Kansei Engineering and Personal Construct Psychology approach to this research and to improve data collection methodology. These steps will provide a mathematically connection between the mental structures defining the perceived value of educational services and instrumental tools supporting the decision making process in the area of educational marketing. Formal mathematical approaches for educational marketing will be utilized, enabling appropriate software tools to be designed and developed to simplify the decision making procedure for marketing departments of higher education institutions. Director of Studies: Prof. Dr Udo Bleimann Other supervisors: Prof. Dr Matthias Knoll, Dr Nathan L Clarke Email: anna10ru@yahoo.com

Publications

Conference papers

Service Quality Assessment in Distance Learning Shauchenka H, Bleimann U, Knoll M, Clarke NL Proceedings of the Eighth International Network Conference (INC 2010), Heidelberg, Germany, 8-10 July, ISBN: 978-1-84102-259-8, pp269-277, 2010 Can be ordered on-line. More details & download link (if available)...

Creation of logic-linguistic structure defining the educational services of Atlantis University Shauchenka H, Bleimann U, Knoll M, Clarke NL Plymouth e-Learning Conference 2009, Plymouth, UK, 23-24 April, 2009 Abstract only publication. More details & download link (if available)...

2 Conference papers

Internal publications

Customer Satisfaction Monitoring System in Higher Education Shauchenka H, Bleimann U, Knoll M, Clarke NL Proceedings of the Fifth Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2009), Darmstadt, Germany, ISBN: 978-1-84102-236-9, pp45-55, 2009 Can be ordered on-line. More details & download link (if available)...

Quantitative Analysis of Educational Services for Innovative Marketing in Higher Education Shauchenka H, Bleimann U, Knoll M, Clarke NL Proceedings of the Fourth Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2008), Wrexham, UK, ISBN: 978-1-84102-196-6, pp35-45 2008 Can be ordered on-line. More details & download link (if available)

2 Internal publications

4 Publication(s) - all categories.

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