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Tenth International Symposium on Human Aspects of Information Security & Assurance (HAISA 2016)

Tenth International Symposium on Human Aspects of Information Security & Assurance (HAISA 2016)
Frankfurt, Germany, July 19-21, 2016
ISBN: 978-1-84102-413-4

Title: The Technological Evolution of Psychological Operations Throughout History
Author(s): Francois Mouton, Kiru Pillay, Carien Van 't Wout
Reference: pp266-278
Keywords: Psychological Operations, PsyOps, Measurement of Effect, Measurement of Effectiveness, Social Media, Target Audience Analysis
Abstract: Psychological operations or PsyOps is a multi-disciplinary capability that requires technology in the social sciences, as well as in areas of design, Information and Communication Technology (ICT), electronics, broadcasting and printing. It has been a part of warfare since early history. Over the ages, many of the tools and methodologies regarded as the vehicles of PsyOps delivery and employed to achieve both PsyOps effects and effectiveness, have both changed and stayed the same. This research proposes an evaluation framework for PsyOps. The purpose of this research is to investigate historical PsyOps and determine the evolutionary trend of these PsyOps with regards to growth in technology. Furthermore, this research also investigates the role that social media plays within the domain of PsyOps and how social media impacts PsyOps.
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