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Eighth International Network Conference (INC 2010)

Eighth International Network Conference (INC 2010)
Heidelberg, Germany, July 6-8, 2010
ISBN: 978-1-84102-259-8

Title: Possible Future Revenue Creation Through IMS Service Enablers
Author(s): Johannes Häußler, Anett Schülke, Marcus Q Kuhnen, Jochen Bauknecht
Reference: pp71-74
Keywords:
Abstract: This paper summarizes challenges that service providers face when deploying
services on top of IMS core networks. Those challenges can be classified in two
categories, being 1) related to the competition with the Internet as service platform and 2) challenges that reside in the architecture or deployment of IMS itself. Secondly, we speculate on a way to create revenue which relies on integration of Internet services, the usage of advertisement to generate initial revenues, and finally the provisioning of differentiating services on top.
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