Multi-Dimensional-Personalisation for the online & offline world |
During the dot com era the word "personalisation" was a hot buzzword. With the fall of the dot com companies the topic has lost momentum. As the killer application for UMTS has yet to be identified, the concept of multi-dimensional-personalisation (MDP) could be a candidate. Using this approach, a recommendation of online content, as well as offline events, can be offered to the user based on their known interests and current location. Instead of having to request this information, the new service concept would proactively provide the information and services - with the consequence that the right information or service could therefore be offered at the right place, at the right time. Following an overview of the literature, the paper proposes a new approach for MDP, and shows how it extends the existing implementations.
Schilke SW, Bleimann U, Furnell SM, Phippen AD