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From Page Ranking to Topic Sensitive Page Ranking: Implementation and Impact
Rimbach F, Dannenberg M, Bleimann U, Furnell SM
Proceedings of the Sixth International Network Conference (INC2006), Plymouth, UK, 11-14 July, pp27-34, 2006
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The impact of changing search engine technology on small- and mid-sized Internet based companies is more significant than a variety of general micro- or macro-economic factors. Despite this, the implementation and impact of the underlying technology of search engines are understood by just a small amount of professionals. Explaining the calculation, implementation and impact of the PageRank and Topic Sensitive Page Ranking is the prerequisite to recapitulating existing search engine optimization strategies and to identifying new methods for leveraging the Internet for sales and marketing purposes. This paper aligns the complex calculations of the two concepts to enable a comparison and describes how different strategies have to be adapted to effectively attract potential customers.

Rimbach F, Dannenberg M, Bleimann U, Furnell SM