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Multi-dimensional-personalisation - in “whom” we trust? Perception of trust & privacy
Schilke SW, Bleimann U, Furnell SM, Phippen AD
Proceedings of the Third Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2007), Plymouth, UK, ISBN: 978-1-8410-2173-7, pp11-22, 2007
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Multi-Dimensional-Personalisation is a new approach to offer personalisation based on dimensions like time, interest and location. This approach spans a bridge between the online and the offline world. In this paper the factor of trust and privacy in such a scenario will be discussed. In earlier papers the “Chinese Wall” was proposed as an appropriate tool for providing such privacy protection. In order to be useful and accepted the awareness of the user has to be raised to such a level that he understands that, even in the traditional offline world, there is already the danger of being exposed to a breach of privacy. Even from organisations which have a certain trust relationship to the user.

Schilke SW, Bleimann U, Furnell SM, Phippen AD