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Quantitative Analysis of Educational Services for Innovative Marketing in Higher Education
Shauchenka H, Bleimann U, Knoll M, Clarke NL
Proceedings of the Fourth Collaborative Research Symposium on Security, E-learning, Internet and Networking (SEIN 2008), Wrexham, UK, ISBN: 978-1-84102-196-6, pp35-45, 2008
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Marketing has received increasing attention from higher education institutions due to the high level of competition in-between education establishments and wide spectrum of proposed educational services. To develop effective marketing strategy numerous investigations, comparisons, as well as quantitative estimations have to be done. We address the problem of quantitative estimation of educational services. The problem area is presented as logical part both of specific and common modern trends. This paper provides an integrative theoretical approach, that substantiate the central specific task of educational marketing and gives an example of the methodology supporting task solution.

Shauchenka H, Bleimann U, Knoll M, Clarke NL